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THE STORY


BEHIND SUEDE

Some things are just meant to happen.

The signs were always there - creativity, a love for rare, beautiful objects and to add to that, a family of serious art aficionados. However, I never imagined this passion for art and design would eventually lead me to start my own label. Fortunately it did. With overwhelming support and encouragement from my family and friends, SUEDE was born in mid 2011, with the goal and motto to become a ‘must-have accessory in the wardrobes of fashionistas world over’.

Each SUEDE bag has a story behind it; the designs are influenced from my surroundings and things I hold close to my heart. History, travel, geometric patterns and my army of pet dogs are a huge source of inspiration in my designs.

At SUEDE, we take pride in the use of unique creative techniques, ranging from one of a kind weaves using subtle metallics and eye-catching neons to experimenting with the texture of leather to create unique surface embellishments and ombre effects through hand sewing, cutting and spraying, creating different patterns and gradients of colour.

A SUEDE bag is versatile; it can be carried with an evening gown or slung across during a casual soiree. It is designed keeping in mind the modern, confident woman, who is brand aware but not brand wary; someone who appreciates the classics and is yet bold and innovative in her style. SUEDE’s extensive collection of designer leather bags has something for everyone - the young and the mature, the bold and the classy!

We at SUEDE by Devina Juneja also offer bespoke tailor made services for retail and wholesale orders. Please contact us on info@devinajuneja.com for further information.